Getting Started with Marketing Analytics

This course will give you a broad overview of what marketing analytics is and how it can benefit your team. ... Show more

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Module	Topics Covered
Introduction
Module 1	What Is Marketing Analytics?
Collecting Data
Module 2	Choosing Marketing Key Performance Indicators
Analyzing Data
Module 3	Measuring the Effectiveness of Marketing Campaigns
Module 4	Tips for Interpreting and Analyzing Marketing Data
Presenting Data
Module 5	Using Storytelling to Communicate Data
Summary
Module 6	Knowledge Check
Module 7	Summary