Customer and Market Research

Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes ... Show more

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Module	Topics Covered
Introduction
Course Objectives
Introduction	The Importance of Customer Research, Types of Customer Research
Who Are Your Customers?	Defining Your Target Market, Segmenting Your Target Market
Who Are Your Competitors?	How to Conduct a Competitive Landscape Analysis
Putting Your Research to Work	How to Create and Use Buyer Personas, Mapping Your Customer’s Journey
Summary	Practice What You’ve Learned, Summary
Assessment
Post Test