A Guide to Brand Identity and Strategy

This course can help. You’ll get practical definitions and advice on crafting a brand story, showing your best side, establishing ... Show more

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Module	Topics Covered
Introduction
What Is a Brand and Why Is Branding Important?	What Is a Brand and Why Is Branding Important?
How to Tell a Compelling Brand Story	How to Tell a Compelling Brand Story
Visual Brand Design Essentials	Visual Brand Design Essentials
Developing Your Brand Personality	Developing Your Brand Personality
A Guide to Brand Positioning and Messaging	A Guide to Brand Positioning and Messaging
Considerations and Strategy for Rebranding	Considerations and Strategy for Rebranding
Summary	Summary