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Sale And Marketing

Internet marketing Fundamentals

The internet has forever changed the way that people shop and conduct business. Even experienced marketing professionals need help navigating ... Show more
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Module Topics Covered
Introduction
Course Objectives
Module 1 SWOT Analysis in Marketing, Strength, Weaknesses, Opportunities, Threats, Knowledge Check
Module 2 Marketing Research, Consume All Media, Find the Right Price, Product Development and Improvement, Identify Your Target Audience, Knowledge Check
Module 3 Real Time Marketing, Dynamic Content, Engagement Builds Followers, Constant Readiness, The Time, the Place, the Media, Knowledge Check
Module 4 Brand Management, Every Interaction Counts, Consistent Through all Media, Unique Qualities, Needs to be Actively Managed, Knowledge Check
Module 5 Social Media (I), You Are Building a Community, A Personal Touch, Brand Champions, Make it Easy to Share, Knowledge Check
Module 6 Social Media (II), Content is King, Blog and Interact, Webinars, Constant Monitoring, Knowledge Check
Module 7 SEO Basics, Relevant and Original Content, Keywords, Value Proposition, Linking, Knowledge Check
Module 8 Website Characteristics, SEO Optimization, Landing Page, Analytics, Mobile and Tablet Friendly, Knowledge Check
Module 9 Capturing Leads, Lead Management and Generation, Give Something Away, Quality vs. Quantity, Capture Repeat Customers, Knowledge Check
Module 10 Campaign Characteristics, Tailored for Your Audience, Use Powerful Words, The 4 W’s of a Campaign, Monitor and Tweak, Knowledge Check
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Course details
Lectures 1
Level Advanced
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