Media and Public Relations

Welcome to the Media and Public Relations workshop. In this workshop, you will gain knowledge needed to manage effectively, your ... Show more

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Module	Topics Covered
Introduction
Course Objectives
Module 1	Networking for Success (I), Creating an Effective Introduction, Making a Great First Impression, Knowledge Check
Module 2	Networking For Success (II), Minimizing Nervousness, Using Business Cards Effectively, Remembering Names, Knowledge Check
Module 3	The Meet and Greet, The Three-Step Process, The Four Levels of Conversation, Knowledge Check
Module 4	Dressing for Success, The Meaning of Colors, Interpreting Common Dress Codes, Deciding What to Wear, Knowledge Check
Module 5	Writing, Business Letters, Writing Proposals, Reports, Executive Summaries, Knowledge Check
Module 6	Setting Goals, Understanding Goals, SMART Goals, Helping Others With Goal Setting, Knowledge Check
Module 7	Media Relations, Television, Print, Web Presence, Blogs & the Internet, Knowledge Check
Module 8	Issues and Crisis Communication Planning, Gauging the Impending Crisis Level, Providing Feedback and Insights, How Information Will be Distributed, Tracking the Overall Effect, Knowledge Check
Module 9	Social Media (The PR Toolkit), Blogs, Wikis, Podcasts, Social Bookmarks, RSS Feeds, Knowledge Check
Module 10	Employee Communications, Verbal Communication, Non-Verbal Communication, Email Etiquette, Negotiation Skills, Making an Impact, Knowledge Check
Assessment
Post Test